GTA 6 Boss Says More People Are Pre-Ordering the $100 Version of the Game

IGN reports comments from Take-Two CEO Strauss Zelnick indicating that early GTA VI preorders were leaning toward the more expensive Ultimate Edition. Zelnick suggested this may reflect the enthusiasm of people who choose to preorder rather than a stable preference across all eventual buyers. The interview also discussed the uncertainty of retailer discounts after launch.

This is an early snapshot of reported consumer behavior, not a guaranteed long-term edition mix or a reason every player should buy Ultimate. Buyers should weigh the documented digital extras against the higher price and consult their retailer's refund policy. The publisher's broader pricing strategy does not determine the offers that individual stores may run.