GTA VI news brief

First GTA 6 TV Commercial Strips Out Steamy Shower Scenes, but Shows More of Lucia's Fancy Hair Tech

Published by IGNOctober 22, 2026Credible report

IGN reports that the first GTA 6 TV commercial aired on NBC Sports and largely reused the launch trailer from last week. The main difference was the removal of the shower scenes, while a few other moments, including the plane shot and a scene with Jason and Lucia, were extended slightly. The spot also did not mention Xbox as a platform.

For fans, this matters because it shows how Rockstar’s marketing is being adapted for TV while keeping the spotlight firmly on PlayStation. It also suggests the game’s promotional campaign is still being shaped with platform messaging in mind, which may influence how casual viewers first learn about GTA 6.

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The G6 Hub is an unofficial fan-made news index. This brief reflects the linked source and does not replace its original reporting or announcement.

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